Articles and videos.
On building landing pages for service businesses.

Most of your landing page matters less than this one bit
How to make the first screen of your page close the deal (4 parts).
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You do not need reviews to do what reviews do
How to look credible before you have a single testimonial (4 steps).
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Your vibecoded site is losing leads you never see
How to make sure every lead on your form actually reaches you (4 steps).
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Your landing page does not need more sections
How to answer every question a customer has before they pick up the phone (6 sections).
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What your landing page is really waiting on
How to get your page live the week it is finished (8 things to have ready).
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Your pricing section should never be just a number
How to show your price without racing your competitors to the bottom (5 variables).
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Do you have to give your web designer your hosting password?
How to give a builder what they need and keep control of your domain (3 parts).
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Do you need a website or a landing page?
How to pick the right build for your service business (3 situations).
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