FixMyWorkflow.
Landing pages for agencies

An agency page that doesn't sound like every other agency.

(because they all say "results-driven".)

One short email a day on making your page work. Leave whenever you want.

The figure holding up a stopwatch
What your clients look for

Three things they check first.

  1. 1

    How fast

    When they'll see something, and when it goes live.

  2. 2

    How you communicate

    Calls or chat, how often, and who they talk to.

  3. 3

    What you won't do

    A clear no tells them more than another "full-service".

The first screen

Make the headline about them.

(most visitors decide here, before they scroll.)

Instead of
“A results-driven, full-service digital agency.”
Every agency says this.
Try
“Your new site live in three weeks, with one point of contact and no weekly status calls.”
How you work, said in one line.

I can give you X, it is going to take Y, and you will not have Z.

Kārlis Micpaps

A note for agencies Inbox

Kārlis Micpaps
to me ▾

Hi,

Open five agency websites and read the headlines. Results-driven. Full-service. Data-led. Your growth partner. Swap the logos and nobody would notice.

I know because I did it on my own site. I build websites for a living, and I couldn't see it until I looked at my page as someone deciding whether to trust me.

Your clients aren't comparing what you do. They're comparing how you work.

How fast they'll see something. Whether it's calls or chat. Who they'll talk to. What you won't do. That's what makes one agency different from the next, and it's usually nowhere on the page.

Write it down. One kickoff call, then chat. Live in three weeks. We don't do X. It feels too simple to put on a website. That's why it works.

-Kārlis

How to build it

Four parts, in order.

  1. 1

    The headline

    Lead with how you work, not what you are.

  2. 2

    How you work

    Speed, communication, and what you won't do, in plain lines.

  3. 3

    Proof

    Work framed as the client's problem and how you solved it.

  4. 4

    The button

    One clear next step that says exactly what happens.

Free tool

Check your own first screen.

11 yes or no questions, about 2 minutes. You get a score and what to fix first.

Start the check
FAQ

Before you ask.

Yes, but framed around the problem. Pretty projects don't sell. This was the problem, this is how we solved it, does.

Six: the hero, how we work, reviews, services and pricing, the timeline, and the call to action. Every section answers the question the visitor has at that point on the page.

It depends on where your customers come from. If you send the people (ads, social, referrals), build a landing page. If Google sends them, build a website. If you have both, build the landing page next to the website.

Go deeper

Read the full versions.