FixMyWorkflow.
Landing pages for local services

A local service page that gets the call.

(before they try the next result.)

One short email a day on making your page work. Leave whenever you want.

The figure with a toolbox and a wrench
What your clients look for

Three things they check first.

  1. 1

    How quickly you come

    Available now, and in their area.

  2. 2

    What it costs

    A price signal, and the whole price. No surprise trip fees.

  3. 3

    Whether you turn up

    Reviews, jobs done, insured, guaranteed.

The first screen

Make the headline about them.

(most visitors decide here, before they scroll.)

Instead of
“Quality bathroom renovations since 2014.”
What you sell, and how long you've sold it.
Try
“A new bathroom fitted in two weeks, without your house being a building site.”
What they get, when, and what it will be like.

I can give you X, it is going to take Y, and you will not have Z.

Kārlis Micpaps

A note for local services Inbox

Kārlis Micpaps
to me ▾

Hi,

Someone's pipe burst this morning. They searched, opened three pages, and called the first one that looked like it would turn up.

That's the whole game for a local service business. Speed to lead wins.

So the first screen has three jobs. Say what you fix, how fast, and what they're worried about. Show you're reliable: reviews, jobs completed, insured, guaranteed. And make the next step one tap: Call now.

Before you add a four-step form because a competitor has one, ask where you actually answer fastest. For nearly everybody that's the phone. If you're on a job all day, keep the form short. Ask what the problem is, where they are and how urgent it is, then send an automatic confirmation so they know someone has it.

And use a real photo of you on the job. A plumber in a clean kitchen says more than any stock image.

-Kārlis

How to build it

Four parts, in order.

  1. 1

    The headline

    What you fix, how fast, and without their biggest worry.

  2. 2

    Trust badges

    Reviews first, then jobs completed, experience, certifications. Time in the industry last.

  3. 3

    The button

    Call now, with the number on the page too.

  4. 4

    The image

    You on the job, answering their worry.

Free tool

Check your own first screen.

11 yes or no questions, about 2 minutes. You get a score and what to fix first.

Start the check
FAQ

Before you ask.

Show a price signal, and make it the whole price. Trip fees and surcharges added later are what make people feel tricked.

Wherever you answer fastest. If that's the phone, a call now button. If you're on site all day, a short form (the problem, the place, how urgent) with an automatic confirmation.

It depends on where your customers come from. If you send the people (ads, social, referrals), build a landing page. If Google sends them, build a website. If you have both, build the landing page next to the website.

Go deeper

Read the full versions.