FixMyWorkflow.
Landing pages for consultants

A consulting page that shows how you think.

(not just a list of services.)

One short email a day on making your page work. Leave whenever you want.

The figure studying a chess knight
What your clients look for

Three things they check first.

  1. 1

    How you think about their problem

    Your take, in plain words. This is what they're buying.

  2. 2

    Proof you've solved it before

    Framed as the problem and how you solved it. No jargon.

  3. 3

    What working with you looks like

    How long it takes, how you communicate, and what you won't do.

The first screen

Make the headline about them.

(most visitors decide here, before they scroll.)

Instead of
“Strategic consulting for growth-focused organisations.”
Says what you are, not what they get.
Try
“A pricing model your sales team can quote from in 30 days, without a six month transformation project.”
What they get, how long it takes, and their biggest worry.

I can give you X, it is going to take Y, and you will not have Z.

Kārlis Micpaps

A note for consultants Inbox

Kārlis Micpaps
to me ▾

Hi,

Clients don't hire a consultant for the hours. They hire your judgement.

So the strange thing about consulting pages is how little judgement they show. A list of services, a few logos, and a button.

Your page should show how you think before anyone gets on a call.

Take one problem your clients keep bringing you and walk through how you'd tackle it. Short, in plain words. A video works even better: talking through a job you've done a hundred times is easy, and the reader can feel it.

When you show examples, frame each one around the problem, not the deliverable. This was the problem, this is how I solved it. Nobody cares how clever your framework is. They care that you understand what they're dealing with.

And on price: if the only thing in your pricing section is a number, the lowest number wins. Put what moves the price next to it.

-Kārlis

How to build it

Four parts, in order.

  1. 1

    The headline

    What they get, how long it takes, and the worry it removes.

  2. 2

    Your thinking

    One problem, worked through the way you'd tackle it.

  3. 3

    Proof

    Examples framed as the problem and how you solved it.

  4. 4

    The button

    Say exactly what happens next. Book a call.

Free tool

Check your own first screen.

11 yes or no questions, about 2 minutes. You get a score and what to fix first.

Start the check
FAQ

Before you ask.

Frame examples around the problem and the result, without the name. Credibility borrowed from where you learned the work also transfers, as long as the skill genuinely came from there.

Show a price signal unless you really can't scope the work without looking at it first. Then say what moves the price, so the number isn't the only thing they compare.

It depends on where your customers come from. If you send the people (ads, social, referrals), build a landing page. If Google sends them, build a website. If you have both, build the landing page next to the website.

Go deeper

Read the full versions.